A Boutique Importer with Passion for Quality, Innovation and Sustainability For Viet Specialty Coffee.

Curiosity as Currency:

We prioritize questions over hasty answers. Curiosity fuels innovation, strengthens relationships, and even enhances our coffee experience.

Risk – Tolerant Partnerships: 

In a system built on volume, consistency, and efficiency, any deviation from the norm—experimental processes, rare cultivars, non-traditional storytelling—is a risk.

Most traditional partners in the supply chain (whether producers, importers, or even some roasters) are conditioned to play it safe. But  if we want to shift the paradigm, we need collaborators who are down to gamble a little—because they believe in the payoff of doing things right.

Economic Value:

Value is something that is co-created rather than simply extracted. Producers receive compensation for their craftsmanship, processes, and narratives—not solely based on weight and cupping scores. Pricing takes into account risk, labor, innovation, and relationships—not merely “market rates.”

Appreciation for Craft: 

Every stage from farm to cup is significant. We dedicate ourselves to understanding the intricacies and valuing each connection in the process.

Vietnamese Heritage

We work with what we have and turn disadvantages into possibilities.