A Boutique Importer with Passion for Quality, Innovation and Sustainability For Viet Specialty Coffee.
We are a small importing coffee company with AMBITIOUS goals.

The ways we advocate for specialty coffees:
Curiosity as Currency:
We prioritize questions over hasty answers. Curiosity fuels innovation, strengthens relationships, and even enhances our coffee experience.
Risk – Tolerant Partnerships:
In a system built on volume, consistency, and efficiency, any deviation from the norm—experimental processes, rare cultivars, non-traditional storytelling—is a risk.
Most traditional partners in the supply chain (whether producers, importers, or even some roasters) are conditioned to play it safe. But if we want to shift the paradigm, we need collaborators who are down to gamble a little—because they believe in the payoff of doing things right.
Economic Value:
Value is something that is co-created rather than simply extracted. Producers receive compensation for their craftsmanship, processes, and narratives—not solely based on weight and cupping scores. Pricing takes into account risk, labor, innovation, and relationships—not merely “market rates.”
Appreciation for Craft:
Every stage from farm to cup is significant. We dedicate ourselves to understanding the intricacies and valuing each connection in the process.
Vietnamese Heritage
We work with what we have and turn disadvantages into possibilities.
“Vietnamese coffee has developed a reputation for being cheap and abundant. The focus on maximizing yields and efficiency has led to a commoditization of the product.” – We’re here to challenge that norm.

Rae Tran
Co-Founder, Karmic Circle Coffee Trading
Our Offering Philosophy
100% Vietnamese micro lots, Producers-base, Clients-base, Seasonality
Our Collective Shipment
- Want to consolidate your coffee with us? We’ve got you covered.
- Unconventional Coffee Trading Co
- Learn more: Forward Buying Contract

Vietnam’s Harvest Season
Arabica: November to March
Robusta: October to Late February
Liberica: February- April

Exclusively Viet Specialty Coffee Network
Our Coffee Selection:
- Canephora: TR cultivars and others.
- Arabica: Java, TN cultivars, F1 Hybrids
- Liberica
Our Perceptions.
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