Mission Statement

At Karmic Circle Coffee Trading, we are not here to play it safe—we’re here to rewrite the rules.
We bring Vietnamese specialty coffee to the world not as a commodity, but as a craft—rooted in curiosity, driven by relationships, and fueled by a shared willingness to take risks in pursuit of something better.

We believe questions matter more than quick answers, and that disruption begins with curiosity. In an industry conforms to volume, consistency, and market efficiency, we choose to make space for innovation, the experimental, and the deeply human stories behind every cup.

We partner with coffee people who aren’t just producers, but innovators—craftspeople who deserve compensation that reflects their risks, labor, and brilliance, not just volumes and scale. Together, we co-create value that honors process, provenance, and people.

Our pricing isn’t pegged to the market. It’s built on trust, fairness, and long-term commitment because true sustainability starts with dignity. 

We serve roasters who are ready to bet on something bolder: coffee that carries culture, complexity, and conscience. And we deliver it with integrity, excellence, and zero compromise on quality.